Greg Martin
Greg Martin is the Deputy Director of Stakeholder Engagement for the Patient-Centered Outcomes Research Institute (PCORI). He is responsible for leading PCORI’s state- and local-level engagement with clinicians, policy makers, professional audiences, and the broader healthcare community. An experienced state health policy and state government affairs professional, Martin previously served the American Academy of Family Physicians (AAFP) and National Conference of State Legislatures (NCSL). Martin was responsible for leading AAFP’s governmental advocacy assistance to its state and territorial chapters, including research on issues such as health reform implementation, Medicaid, and the patient-centered medical home. With NCSL, Martin served as staff to the Forum for State Health Policy Leadership, providing analysis and technical assistance to legislators and legislative staff on a range of issues, including Medicaid, CHIP, and health information technology. Martin received his BS in political science from University of Mary Washington in Fredericksburg, Virginia.
For individuals living with complex, often chronic conditions, and their families, palliative care can provide relief from symptoms, improve satisfaction and outcomes, and help address critical mental and spiritual needs during difficult times. Now more than ever, there is growing recognition of the importance of palliative care services for individuals with serious illness, such as advance care planning, pain and symptom management, care coordination, and team-based, multi-disciplinary support. These services can help patients and families cope with the symptoms and stressors of disease, better anticipate and avoid crises, and reduce unnecessary and/or unwanted care. While this model is grounded in evidence that demonstrates improved quality of life, better outcomes, and reduced cost for patients, only a fraction of individuals who could benefit from palliative care receive it. 
